One of the questions I am asked most often during meetings with couples is about the wedding video.
Many couples ask me whether, in addition to photography, I also create wedding videos, or whether I work with a fixed videographer, part of my studio, to be included within the service.
It is an absolutely legitimate question. In recent years, more and more professionals have started offering complete packages that include both photography and video, and for a couple this can seem like a convenient solution: one point of contact, one contract, and one coordination process to manage.
Personally, however, I have chosen a different path.
Not because I believe this way of working is wrong, nor because it is impossible to achieve good results. I simply believe that photography and videography are two different professions, with their own languages, sensitivities and specific skills, which deserve to be valued separately.
To explain my point of view, I often make a comparison with the world of restaurants. There are excellent places where the owner is both chef and sommelier. They may be extremely knowledgeable and offer a high-quality experience. However, no one is surprised when, in the most ambitious restaurants, these roles are entrusted to different professionals. Not because one person is not capable of doing the other’s job, but because specialization allows each detail to be studied, refined and perfected.
In weddings, I believe something very similar happens.
Photography lives through moments. It looks for expressions, gestures, details and relationships. It is a language made of instants that remain impressed over time.
Video, on the other hand, works with movement, pauses, words, sounds and, above all, editing. A videographer does not simply record what happens during the day: they build a narrative. They decide the rhythm of the story, choose which emotions to highlight, and turn hours of footage into a film capable of bringing back atmosphere, energy and memory.
For this reason, I find it difficult to consider video as a simple accessory to photography. When it is offered as an automatic addition to a photography service, I often feel that its true value is being overlooked. A well-made wedding film is not just a collection of clips edited together. It is a piece of work that requires skill, experience and a clear vision.
And it is precisely out of respect for this work that I prefer not to impose a specific videographer on the couples who choose me.
I believe that every couple should have the chance to find the professional who best represents their taste and sensitivity. Just as you choose your photographer after looking at their style, their way of telling a story and their personality, I believe it is only right to be able to do the same with the person who will create your wedding video.
I fully understand that this requires a little more research. And it is certainly easier to buy a ready-made package. But a wedding is not a standard product and, if you are investing time and resources into creating a day that truly represents you, I believe it makes sense to pay attention to the people who will tell its story.
Over the years, I have been lucky enough to work alongside many professional videographers. I respect some of them not only for the quality of their work, but also for the way they behave during a wedding day, for the respect they show towards the couple, and for their ability to collaborate with all the other professionals involved.
I keep a personal list of videographers that I am happy to recommend to couples who ask me.
I do not receive commissions, percentages or commercial benefits from any of them.
This allows me to recommend professionals solely on the basis of the quality of their work, their experience in the field and, above all, their ability to be in tune with the couple.
